Do you need a report or document designed with meticulous care? A reliable creative artworker to collaborate with your team? Custom graphics, patterns or illustrations to add flexibility and impact to your brand? I can help.

My goal is to help you tell your story with flair and clarity. Specialist in illustrative design, creative artworking and publication layout.

Email me for an obligation-free chat.

Publications & layout

I’m a book-lover from way back and relish all things typographic.

From cover design and illustration through to typesetting, layout and pre-press, I take your publication from idea to finished piece. Contact me to add structure and brand consistency to your document and make any amount of text a joy to read.

SERVICES

Long document design and typesetting
Book layout and cover design
Interactive pdfs and Powerpoint presentations
Proofreading and consistency checks
Annual reports and financials
Pre-press and production output for print and e-pub.

Rituals_05 Soft Cover Book Mock-Up_B.png

The Trouble Lamp - poetry by Richard Langston

Illustration

Custom illustrations in a variety of styles to add flair and personality.

Whether you need to freshen up your logo, add flexibility to your brand or communicate dry information in an audience-friendly way, the use of illustrated elements can help to add appeal, clarity and warmth. Get in touch to explore the possibilities.

SERVICES

Book cover and spot illustrations
Illustration for signage and packaging
Infographics, maps and diagrams
E-learning graphics
Brand icon and illustration suites
Handlettering and custom logotypes
Surface pattern design

Medieval Herbal A 4000x6000px v4 teal.png

Testimonials

"I've worked with Emily for many years because I can trust her to get a job done efficiently and to a high standard. She is a talented illustrator and designer, and has the rare talent of being technically minded and hard working, as well as mind-blowingly creative (I also suspect she is a mind reader!)"

Tamzin Beazley, MAS
"Emily consistently worked well to deadline under tight time constraints and was entirely professional and a pleasure to deal with."

Emma Hopkinson-Sneddon,
Cognition Education
"Emily is a fast-working, creative designer and excellent illustrator. No job too big or small."

Jocasta Whittingham, Fitzbeck Publishing
"Emily is an absolute pleasure to work with, and we've also been lucky enough to secure her illustration talents on our website too."

Martina Saville, Virtual Marketers
"I would recommend Emily to anyone that is looking for a highly skilled, professional and creative designer."

Anthony James, NZ Bus
"Emily really got to the heart of what we were trying to achieve and helped us to tell our story beautifully. So good to deal with and delivered within our tight deadline"

Josh Wilkinson, MAS
"I’ve had the pleasure of working with Emily on a wide variety of creative projects, from the design and illustration of visual communication artefacts for corporate organisations, to brand work for a start-up, and also on my own creative projects. Emily even helped to bring Storycore’s own brand identity to life."

Katy Sweetman, Storycore
"Emily’s involvement in any project I’ve worked with her on has taken the final product to a whole new level that wouldn’t have been possible without her. I really value Emily’s thoughtful and considered approach, her eye for detail, her design flair and her illustrative talents."

Katy Sweetman, Storycore
"Most of all, Emily makes things look beautiful, distinguished by the craft and simplicity of her thoughtful work, which is a precious thing in a world of so much noise, visual overload and click-of-a-button creative products."

Katy Sweetman, Storycore
"Emily has been a contributor in many of our projects over the years. We keep coming back to her because she understands our needs, creates amazing visuals that align with our brand and does it all within our sometimes too-tight timelines. She's a great part of the team!"

Mauricio Freitas, Equinox IT

More about me

I’m a nature-lover and former city-dweller, now enjoying the calm and creativity of small town life.

Outside of design, I like to make things from metal, do yoga and foster spicy wild kittens.

I sell repeat patterns in my Spoonflower shop and original t-shirts here.

GET IN TOUCH

Book Design & Layout

〰️

Typesetting

〰️

Creative Artworking & Production

〰️

eLearning & Digital Media graphics

〰️

Illustration

〰️

Hand-lettering & Pattern Design

〰️

Book Design & Layout 〰️ Typesetting 〰️ Creative Artworking & Production 〰️ eLearning & Digital Media graphics 〰️ Illustration 〰️ Hand-lettering & Pattern Design 〰️

Do you need a report or document designed with meticulous care? A reliable creative artworker to collaborate with your team? Custom graphics, patterns or illustrations to add flexibility and impact to your brand? I can help.

My goal is to help you tell your story with flair and clarity. Specialist in illustrative design, creative artworking and publication layout.

Email me for an obligation-free chat.

Publications & layout

I’m a book-lover from way back and relish all things typographic.

From cover design and illustration through to typesetting, layout and pre-press, I take your publication from idea to finished piece. Contact me to add structure and brand consistency to your document and make any amount of text a joy to read.

Long document design and typesetting

Book layout and cover design

Interactive pdfs and Powerpoint presentations

Proofreading and consistency checks

Annual reports and financials

Pre-press and production output for print and e-pub.

Illustration

Custom illustrations in a variety of styles to add flair and personality.

Whether you need to freshen up your logo, add flexibility to your brand or communicate dry information in an audience-friendly way, the use of illustrated elements can help to add appeal, clarity and warmth. Get in touch to explore the possibilities.

Book cover and spot illustrations

Illustration for signage and packaging

Infographics, maps and diagrams

E-learning graphics

Brand icon and illustration suites

Handlettering and custom logotypes

Surface pattern design

"Emily consistently worked well to deadline under tight time constraints and was entirely professional and a pleasure to deal with."

"Emily is a fast-working, creative designer and excellent illustrator. No job too big or small."

"Emily is an absolute pleasure to work with, and we've also been lucky enough to secure her illustration talents on our website too."

"I would recommend Emily to anyone that is looking for a highly skilled, professional and creative designer."

"Emily really got to the heart of what we were trying to achieve and helped us to tell our story beautifully. So good to deal with and delivered within our tight deadline"

"Emily’s involvement in any project I’ve worked with her on has taken the final product to a whole new level that wouldn’t have been possible without her. I really value Emily’s thoughtful and considered approach, her eye for detail, her design flair and her illustrative talents."

"Most of all, Emily makes things look beautiful, distinguished by the craft and simplicity of her thoughtful work, which is a precious thing in a world of so much noise, visual overload and click-of-a-button creative products."

"Emily has been a contributor in many of our projects over the years. We keep coming back to her because she understands our needs, creates amazing visuals that align with our brand and does it all within our sometimes too-tight timelines. She's a great part of the team!"

More about me

I’m a nature-lover and former city-dweller, now enjoying the calm and creativity of small town life.

Outside of design, I like to make things from metal, do yoga and foster spicy wild kittens.

I sell repeat patterns in my Spoonflower shop and original t-shirts here.

Links

Email: emily.efford@gmail.com

LinkedIn: /emilyefford/

Spoonflower: /motte_and_bailey

Digitees: www.motteandbailey.digitees.co.nz

Book Design & Layout

〰️

Typesetting

〰️

Creative Artworking & Production

〰️

eLearning & Digital Media graphics

〰️

Illustration

〰️

Hand-lettering & Pattern Design

〰️